Turner Sports’ ELEAGUE Secures Robust EA SPORTS FIFA 20 Global Series Esports Tournament & Content Distribution Partnership 

Deal Grants ELEAGUE Exclusive Domestic Television Rights to EA SPORTS FIFA 20 Global Series Tournaments and FIFA eWorld Cup 2020, with TBS Becoming the Exclusive U.S. Destination for Televised Programming

Turner Sports’ ELEAGUE and Electronic Arts announced a new EA SPORTS™ FIFA 20 Global Series on The Road to the FIFA eWorld Cup™ 2020 tournament partnership, in addition to a premium esports content collaboration. Per the agreement, ELEAGUE will now produce three EA SPORTS FIFA 20 Ultimate Team (FUT) Champions Cup events – the most of any EA SPORTS FIFA 20 Global Series tournament partner – across North America and Europe throughout 2020. The first ELEAGUE produced event begins January 17 at ELEAGUE Arena in Atlanta.

Additionally, the collaboration makes ELEAGUE on TBS the exclusive English-language domestic television partner of the EA SPORTS FIFA 20 Global Series on the Road to FIFA eWorld Cup. ELEAGUE will televise the best moments from EA SPORTS FIFA 20 Global Series tournaments and the FIFA eWorld Cup 2020 through several episodes debuting in January on TBS. Fans will be able to access complete coverage of the year-long tournament series – including key matches, behind-the-scenes player interviews, and more – through ELEAGUE’s episodic content aired on TBS.

“This expanded partnership builds on the successful relationship we’ve established with Electronic Arts and represents even more opportunities to provide fans with compelling live moments and culturally relevant esports content,” said Jennifer Dill, Vice President of esports, Turner Sports. “In addition to the role ELEAGUE will play in the growth of EA SPORTS FIFA 20 as a top-tier esport and viewing experience, we are looking forward to leveraging the full breadth of Turner Sports’ platforms and sports programming to drive additional excitement surrounding the EA SPORTS FIFA 20 Global Series.” 

“Turner Sports is the ultimate sports entertainment partner because they create culturally relevant and engaging content, optimized for traditional and digital platforms,” said Brent Koning, EA SPORTS FIFA Competitive Gaming Commissioner. “This year’s partnership with ELEAGUE and the EA SPORTS FIFA 20 Global Series is much larger in scope and will bring the world’s esport to the masses in North America and beyond.”

The first FUT Champions Cup produced by ELEAGUE will occur January 17-19, at ELEAGUE Arena in Atlanta. ELEAGUE will also hold two additional FUT Champions Cup events in Europe in 2020. Additional details about those events will be revealed in future announcements.

FUT Champions Cup tournaments are known for attracting the best and most popular professional players from around the world, as they compete for EA SPORTS FIFA 20 Global Series Points and prize money. Top performers at these events can climb the EA SPORTS FIFA 20 Global Series Rankings and qualify for the FIFA eWorld Cup 2020, the EA SPORTS FIFA 20 Global Series season finale where a world champion will be crowned for the world’s game.

In 2019, ELEAGUE partnered with EA to host the ELEAGUE FUT Champions Cup February, where 17-year-old phenom Donovan ‘F2tekkz’ Hunt claimed victory at ELEAGUE Arena. Beyond hosting the competition, ELEAGUE created unique content surrounding the tournament by aligning with Turner Sports’ UEFA Champions League soccer production. In the weeks following the event, ELEAGUE produced a popular documentary series that celebrated the tournament’s most exciting moments.  

ELEAGUE is a premium esports content and live tournament brand that has aligned with some of the most popular titles in the business through its first three years: Counter-Strike: Global Offensive – including the hosting of two CS:GO Major Championships – Overwatch®, Call of Duty: Black Ops 4, Street Fighter® V: Arcade Edition, Dota 2, EA SPORTS FIFA 19, NBA 2K Playgrounds 2, Injustice 2, Rocket League, TEKKEN® 7, Gears 5, Super Smash Bros. Ultimate, Super Mario Maker 2, Splatoon 2, Magic: The Gathering Arena and Formula E.  With a focus on innovative production capabilities, storytelling and exploring compelling narratives surrounding star teams and players, ELEAGUE has generated record levels of engagement with its content and positive reaction throughout the esports community since its launch in 2016.

About Electronic Arts
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